There are several ways to bring promotional items to use, for instance:General advertising giveaways
A majority of the brands opt to general advertising giveaways for distributing their promotional products to their prospective audience. They simply give them away to their prospective and existing customers to improve their brand visibility and brand awareness. They usually give them at trade show, online ventures, community, and at the store. The distribution of promotional products via this method is rather non-specific and broad but, it is an optimal way to reach to your audience.Employee recognition gifts
The research on promotional products doesn’t only reflect on the needs of customers but, it also takes the motivation of employees into its consideration. It has been reported that employees are constantly yearning for recognition and appreciation from the company that they work for. While, the appreciation for employees should be greater than handing them over the promotional items, giving them promotional items is one way to celebrate their contribution towards your business.Office supplies
If you have plenty of promotional items left as leftovers then, you can utilise them as office supplies. You do not have to wait on a special occasion for putting the name of your company on certain items. You can book an order for promotional items to be used as office supplies, and it would add a good impression on your employees and customers.Contest prizes
If you are willing to do something to express your gratitude towards your customers then, you should organise contest prizes to win their approval. As a reward, you can utilise your promotional items to appease your customers and they would be happy to receive the freebies from your brand.